Joris Verleg is fascinated by the visual culture of the internet and in his recent work he focuses on the vlog; the very popular short 'video logs'. Under 'millenials' vloggers are now more influential than traditional celebrities. Vloggers are people like you and me that we can more easily identify with. In addition to a love for games or fashion, for example, they also share identifiable uncertainties and vulnerable moments as a 'coming out' with their fans. This attractive sincerity and openness regularly rubs with the entertainment value of these films also have to offer to keep the attention of an audience that can walk in the millions (the leader has 64 million followers). Authenticity thus becomes a refined part of a successful brand, because thanks to merchandise and sponsorship, vlogging has become a very lucrative business. Many hope to become the latest YouTube star. For his work My First Vlog Joris Verleg searched for the first vlogs of all kinds of newcomers. From thousands of films he selected fragments that he presents on a tangle of cables and about fifteen telephone screens. We then see a series of people, from adults to young children, who for the first time from their bedrooms through a vlog to the outside world. In about ten minutes, greetings, rounding and in between pass activities that need to hold our attention, like a little boy who makes a little imposing round on a scooter. Some clearly imitate the mimics, motor skills, or the use of their idols, others sound insecure, timid, or overly energetic and self-assured. The search for a perfect mix between individuality and the right way to hold the attention of the viewer is at times touching or comical, but more often pitiful or painful. Verleg makes with this material an intimate portrait of a generation in which everyone is eagerly looking for recognition, fame and wealth, but of which the majority will drown in a sea of ‚Äč‚Äčothers who all try to be as unique.

Written by Metropolis M
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